Ok, Marketing yourself starts here with some tough questions. After some serious study and reading of my reference materials, I realize something really big. I am not ready!
You say, what? But it's true. In promoting your art, there are several things that have got to be done first! I'm gonna list them all below, then you tell me where my shortcomings are.
Lets go through a complete list of questions you have to ask yourself before you can begin:
First off, throw out the romantic notion right now that being an artist you’ll easily be discovered and only have to worry about what you’re gonna have with your afternoon tea, and what to paint next! It aien’t gonna happen!
The successful artist you hear about and read about usually did a
significant amount of work to bring their craft to a level that caught
the eye of someone with great influence.
They went about promoting and marketing themselves in a manner that was persistent and successful due to rules of the trade and business practices!
Like any skilled craft or trade, you must get into the mindset to treat your art like a business. Then treat a business like a business, you will be rewarded like a business and at the same time you’ll be doing something you love, creating your art!
Here's a quick tip in marketing yourself.
If you can’t answer with an affirmative to all of these questions, well, you’re probably not really ready.
I know I’m not ready!
The 1st problem: In having enough work to show. I’ve had this problem before when, as the new artist in the gallery, you sometimes get special attention. Before you know it, the five pieces you left have sold and they need more. Not in 1 week, or 2 weeks, but now!
You’d better have a
stock pile of work or you can have a problem that can really hurt your
reputation and that of the galleries! Art collectors can be an inpatient
lot, and once a spurned customer you have, you may never be able to
repair the damage.
Make sure you’ve got 20 to 30 pieces ready before seriously marketing yourself.
So off to the easel I go, …………..must paint…………must paint!
On a 2nd note: It’s been over 5 years since I’ve even bothered to look at my portfolio/bio/resume. This is gonna be a lot of work, but, it’s a necessary part of being an artist, and marketing yourself.
I’ll be going over these items in the next issue, so till next time….
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